...Dutch NGO working towards a green, equitable world in which human rights are respected and nature and resources are handled in such a way that they will continue to exist in the long term and remain accessible to everyone.
Grant proposal - for an awareness campaign. The concept was based on translating its core value to visuals: A voyage of discovery to ‘El gran Verde’.
Readers are offered a genuine visual experience of imagery and design - complementing the actual story in words in every sense. Instead of only using ‘ordinary’ images, an original way of visual stimulation was deployed. New green worlds such as plantations, the Amazon and a section of re-greened desert land were created by zooming in on various latitudes. The image itself became the foundation of the visual concept.
My role: concept and brand development, art directing, graphic design, implementation, consultancy and coaching
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