PhilipsPhilips2Philips4Philips6Philips8

Totally constructed by CD boxes

...jointly developed technology by Sony and Philipps. Super Audio CD (SACD) is a high-resolution, read-only optical disc for audio storage.

Booth 12x8m, two floors. The idea was to develop an environment based on the product itself. The complete booth was constructed by SACD boxes. Creating a real life experience of high quality sound surrounded by transparency.

My role: concept development, brand implementation and experience, art directing, design.


#Philips #Sony #concept #SACD #graphic #booth design #the Netherlands #event #exhibition #brand #experience #Promhouse

 

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