listen and learn
...global leader in providing products, solutions and services for professional broadcasting use. This project was part of their exhibition at International Broadcasting (IBC).
Booth 25x18m, two floors. Sony’s main goal was to engage people to connect and communicate. In order to listen to and learn from its clients, more than showing its products. Therefore the ground floor consisted of various ‘think tanks’ (meeting rooms) - enabling to share thoughts and create ideas. The second floor exhibited the different products. The complete booth was sliced by six glass panels of 18x5m with prints of cross sections of the brain - referring to the brain of Sony and its clients. Together you create direction.
My role: concept development, brand implementation and experience, art directing, design
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