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Business Guides Ethiopia - Netherlands Embassy


AN INVITATION TO READ:

The final outcome of this project was to creative attractive practical business guides that new investors targeted by the Embassy of the Kingdom of the Netherlands would want to read and use. The question was how to provide clarity to the extensive research that had been carried out.

“To attract the reader, we used white space and a visually appealing design. We decided on a concept style that was more similar to a magazine and not too text heavy. Each and every page is designed separately and readability is key,”

 

#BrandOutLoud #photography #brand identity #Netherlands Embassy #book #concept #identity #graphic #design #Ethiopia #multimedia #strategy

 

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